Thursday, 16 August 2007

Maroon 5; Wake up Call

This is the video for the new Maroon 5 single “Wake Up Call”. Typography has been used throughout the video to highlight certain lyrics and words of relevance like “betray me” or “shoot dead”, which helps strengthen the videos concept. This gives the feeling that you are watching a film, rather than a music video, as the text runs through it like credits. The words have also been individually illustrated, each having its own effect, and emphasising its meaning (examples shown above). Although including the typography was quite an interesting concept, it can’t help ‘lighten’ the tone of the song, which in itself is quite dark, thus maybe not complimenting it as it should, this is especially apparent with the use of the illustrated text, as it seems more humorous and out of place than serious.

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