Wednesday, 22 August 2007
AquaFresh; Remake of 1989 Advert
I recently noticed that the toothpaste "Aquafresh" has begun to promote themselves on TV once again, by resubmitting an almost identical advert to their original one launched back in 1989. It is a fantastically clever move on the marketer’s behalf, for without a doubt, it stands out among all other adverts on TV today. Its 'fuzzy', old appearance just adds to its appeal, reminding you of an advert you once witnessed back in 'the old days', promoting a simple, happy and idealistic family unit we all crave. By tapping into peoples past, you almost immediately can't help but think of memories of 'life back then' and it is this association that would encourage people to pick up the product, to have a little bit of their past back.