Monday, 13 August 2007

Good Hope FM: Booom

"With help you can stop in time."

Tik is the South African word for methamphetamine. The meth crystals make a ticking sound when heated, thus the reason for its nickname. This is a poster campaign to help encourage people to stop using the drug and to get some help. I think this is a brilliant poster, with the copy complimenting the idea of time and using the well known "sound" of a bomb going off ("tick tick BOOM"). However, although they most probably trying to appeal to really addicted users, thus showing a 'time-delay' before the boom with the use of several "tiks", but I can't help thinking that if they just used the more simple line "tik tik BOOM", the campaign could be just as successful and a more direct approach.

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