British Airways; Suitcase

"If only packing your suitcase was as simple as checking in from home."

This was an advert I saw for British Airways, promoting the ability to check in from home. It is a particularly subtle poster, simple yet humorous. Packing bags is most probably a complete nightmare for most holiday goers, so obviously checking in at home would be one less hassle off their list. I think the main reason why this poster is so successful, is due to it visually looking very attractive – as the items have been beautifully organised on the page and with the items of clothing brightening up the poster, giving it that light-hearted edge.