Saturday, 25 August 2007

Ford Advert; Scaffolding

On the way to London, draped over scaffolding was this huge advert for Ford. The photo above is what I took on my phone, but the basis of the advert, was that they had recreated the outside of a building with hundreds of windows with people climbing out of them to look at a billboard advertising the new Ford car. If you could look at the bigger picture, the image is particularly striking and without a doubt caught my attention, however in terms of promoting the car, it isn’t particularly successful. The building was to my right hand side, located on the side of a motorway – so due to the location, it is likely only passengers are going to be able to view it, rather than the driver thus limiting the accessibility to their target audience. Also with the speed in which people are going, it is easy to completely miss the product in which they are advertising – with my own experience, I could appreciate the concept yet had know clue which car was actually on the poster till I looked back at my photo. This poster is really amusing, but has been let down by its location as the product doesn’t make a lasting impression, if it is even considered at all by the viewer.

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