Monday, 3 September 2007

Army Jobs

There are currently several adverts promoting the Territorial Army. The advert consists of a video that’s been filmed by workers on duty talking about their jobs, when ‘something’ shocking happens in the environment, for example bullets are fired, or a screaming woman comes in carrying her hurt child. Immediately the video stops and you are directed to go to the website to see what happens. This is a very clever promotional advert, for people even just slightly interested in joining the TA or even just curious to see the end of the video are likely to log on and naturally find out more about how to join. The advert promotes intrigue and curiosity and has the ability to make people to take the next step and log onto their website which is the ultimate goal.

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