Looking at a small icon of this image, I wondered why, what looked like a giant rusty burger was on a poster. On closer inspection, I was amused to see the simple line "Mc Cafe", and the fact that I was not looking at a burger, but a coffee bean in the shape of one. It is a particulary clever advert, as it certainly gets your attention and due to it simplicity, once you piece the advert together you can't help but be impressed. However, the best this advert can do is make you aware that Mc Donalds now serves coffee, for it says nothings about the quality or product itself - but maybe it doesn't need to due to the nature of the establishment.
One Comment I read was, "Either looks like the ugliest coffee bean in the world, or the creppiest burger of all."
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