Bristol is infamous for its major role in the slave trade and is currently holding an exhibition marking the bicentury of the abolition of the slave trade. The dominant, bold typography truely highlights the importance of such infamous historic turning point. The kerning between the letters is particularly small, which I feel is of particular relavence, as slaves were jam packed into the ships with little room to move, let alone breathe and this is merely in typographic form. The break within the illustrated chains (the 'i' from the words breaking and chains) is a subtle representation of the exhibition title, without having to be too obvious or in your face.
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