Last year I found this image was on a Guardian Advert for their online dating website and I have to say it is one of my favourite pieces of advertising. I think it is a wonderfully clever image, by taking a product as topical as marmite, with the catchphrase “you either love it or hate it”, and reworking this tagline in terms of relationships and dating within the iconic framework of it packaging is simply genius.
Marmite; you’ve got to love it.
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