tag:blogger.com,1999:blog-57266066208642831522024-03-13T02:19:56.483-07:00To Be Confirmed...giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-5726606620864283152.post-63328643081547974762007-10-25T03:03:00.000-07:002007-10-25T03:17:27.387-07:00The Art of Splitting Up<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipELUXu-0TtFoLFxEvoUbzHfxOD_7RVPAKx6LWnRNfgWVojzqGrLqUCJvnL0y1ovRvkXv-igmURTkIM7zQt9WcU-I9drxdkJOrUKDr6alrgeS_PNHceM5iCeu14V99U_slqWEsrUeSdq7O/s1600-h/_44195183_dress203.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipELUXu-0TtFoLFxEvoUbzHfxOD_7RVPAKx6LWnRNfgWVojzqGrLqUCJvnL0y1ovRvkXv-igmURTkIM7zQt9WcU-I9drxdkJOrUKDr6alrgeS_PNHceM5iCeu14V99U_slqWEsrUeSdq7O/s400/_44195183_dress203.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5125213741367412546" /></a><br />A Donated Wedding Dress (above)<br />This is a particularly interesting exhibition, based on items being donated from the general public of varying countries that are momentos of past relationships, whether they be short term flings or divorces. The exhibition originated in Croatia, but wherever the exhibition goes, the public are able to bring their own memories to display, including a short description about what it means to them.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_JR79mjF9LSKCyGB-k-WMYD5V7DJJxSXIqVKzE0oZUUQICeJ7Ek63IItUpun8f5e269UQFE3Gm8TEV7J3EX39DVZaP6wyEj_25lbnbMCmnBHhywuUYlSAUyITzVeiBWNehIYzQm1hvdL/s1600-h/_44195391_cuffs203.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_JR79mjF9LSKCyGB-k-WMYD5V7DJJxSXIqVKzE0oZUUQICeJ7Ek63IItUpun8f5e269UQFE3Gm8TEV7J3EX39DVZaP6wyEj_25lbnbMCmnBHhywuUYlSAUyITzVeiBWNehIYzQm1hvdL/s400/_44195391_cuffs203.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5125216077829621586" /></a><br />A Donated Pair of Handcuffs (above)<br />The artists behind the idea Olinka Vistica and Drazen Grubisic infact were going through a split, and wanted to do something creative with the feelings they had. I think its a really nice idea, for its very simple idea that allows the public not only to be interactive, but also personal with the exhibition. Its almost like a support group for the wounded, each has a story that they want to share, and almost get comfort seeing as though they are not the only ones to ever get hurt. Donators often felt a very cathartic effect. One woman brought an axe that she used on her lovers furniture, when she found out she'd cheated on her. <br /><br />"The more her room filled up with chopped up furniture, the more I started to feel better. Two weeks after she was kicked out she came to take the furniture. It was neatly arranged into small heaps and fragments of wood."giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com2tag:blogger.com,1999:blog-5726606620864283152.post-42146986697432626302007-10-09T07:18:00.000-07:002007-10-25T03:25:35.190-07:00Cracked<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8pkwEDjx0JnsIPhQrB2WtqDJ-alu_stCT_StM0FprN9Ne6pSEP2jR4izxV9EhixjKXYhvrrl4M-DuBrih70MH_N8Q_bKxedUvH_UdGplfAc4Z58x9UIJultSBqxs0FuEzz_ThyN7dzYgX/s1600-h/capt.sge.hmt42.081007174102.photo00.photo.default-341x512.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8pkwEDjx0JnsIPhQrB2WtqDJ-alu_stCT_StM0FprN9Ne6pSEP2jR4izxV9EhixjKXYhvrrl4M-DuBrih70MH_N8Q_bKxedUvH_UdGplfAc4Z58x9UIJultSBqxs0FuEzz_ThyN7dzYgX/s400/capt.sge.hmt42.081007174102.photo00.photo.default-341x512.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5119341300026876162" /></a><br />"Sibboleth"<br /><br />London's Tate Modern Gallery's central exhibit is what we see in the image above, a massice crack in a concrete floor. "Shibboleth" created by Colombian sculptor Doris Salcedo, runs the full 167-metre (548-feet) length of the massive Turbine Hall within the Tate. It begins as a tiny crack then gradually widens and deepens as it crosses the room. The entire piece took one year to make and 5 weeks for installtion. Sibboleth is Hebrew used in the Old Testement means "a custom or practice that distinguishes someone as an outsider." This piece aimed to highlight the racism faced by White Europeans and the rest of humanity.<br /><br />When asked how deep the crack went, she replied: "It's bottomless. It's as deep as humanity."<br /><br />The physicalities of the piece aim to created borders and fractions to represent the issue at hand. I think it is an interesting idea to put the idea of segregation and division on such a literal and large scale - making you take notice.<br /><br />"It represents borders, the experience of immigrants, the experience of segregation, the experience of racial hatred. It is the experience of a Third World person coming into the heart of Europe.... For example, the space which illegal immigrants occupy is a negative space. And so this piece is a negative space."<br /><br />"Shibboleth" is Salcedo's first public commission in Britain and the eighth in the Unilever Series of works occupying the Turbine Hall at the former power station. The last was Carsten Hoeller's hugely popular giant slides.<br /><br />Tate Modern staff will be stationed near the crack to warn visitors about the dangers of tripping and falling into the void. The installation will be removed next April by filling in the crack. Tate director Nicholas Serota said the "scar" would remain "as a memory of the work and also be a memorial to the issues Doris touches on."giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-790759078297281782007-10-04T11:37:00.000-07:002007-10-04T11:39:37.314-07:00Greetings...<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjneD5cIWFy3ISm12ZxUnarsPkTJS3-Bacylkvy_v5mHmqPFPswiKdpmeGAz4XGeHjsWqV5Z21n-aYFOFq_T2v1SZ3YeFXcOhRLQ7rq4sMbs2FmzQOeq5tjIISpC6nRGmKRfX2t7IRe0sLJ/s1600-h/tn-advocate-drugs-alcohol-insanity.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjneD5cIWFy3ISm12ZxUnarsPkTJS3-Bacylkvy_v5mHmqPFPswiKdpmeGAz4XGeHjsWqV5Z21n-aYFOFq_T2v1SZ3YeFXcOhRLQ7rq4sMbs2FmzQOeq5tjIISpC6nRGmKRfX2t7IRe0sLJ/s400/tn-advocate-drugs-alcohol-insanity.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5117552892824690930" /></a><br /><br />www.urbangraphic.co.ukgiorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-27546928885472609752007-09-26T07:42:00.000-07:002007-09-26T09:11:09.762-07:00See The Light<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRqGsmBH9t-JRuupX5CqA5tFvDBUBU1Ics1KDX19Wmr1bxQwlrMEFoY1pDtPFvFSAWrvxmoVzcF5SDDxc5ndmtWoZZLtTJCjDdqxMKPltzuqhIq01j5uXmp0Ij340DveiUhUPtwBM13hVN/s1600-h/cheung2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRqGsmBH9t-JRuupX5CqA5tFvDBUBU1Ics1KDX19Wmr1bxQwlrMEFoY1pDtPFvFSAWrvxmoVzcF5SDDxc5ndmtWoZZLtTJCjDdqxMKPltzuqhIq01j5uXmp0Ij340DveiUhUPtwBM13hVN/s400/cheung2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5114523575081410770" /></a><br />Olivia Cheung, a student from Brighton University who studied a BA in Product design wanted to incorporate packaging into the selling of light bulbs avoiding excess waste of the earth’s resources. She managed to create these beautifully stylish and ecological lampshades (seen below).<br /><br />“I began to explore the concept of 'reuse', as some objects take on other, more interesting and diverse roles. I then endeavored to make reusing packaging more appealing - due to the sheer amount that is thrown away.”<br />Olivia Chueng<br /> <br />She focused on creating packaging that had an added function, and complimented the product at hand as well as meeting standard packaging demands like protecting and keeping the product secure. With her designs, the packaging transforms on to a beautiful lampshade, not only re-suing the packaging, but also it means she no longer need to by addition products like a lampshade. <br /><br />To see more images pf her work visit:<br />http://www.jointhemediacircus.co.uk/mediacircus/2007/09/student-gallery.html<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF9GB1geQYKBnrMuixNIuVa-kki-x3bhjFqEdZ0-q4w2K8Gr3dQiZJNqRg9h-iCRn6RjjixcTDp-RmPu5GTswPmxzVSeORFB0meIKLzOxlPnYBFRP0K1AjLaWN2eQz2SGhzwGl29YH82gE/s1600-h/lamp.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF9GB1geQYKBnrMuixNIuVa-kki-x3bhjFqEdZ0-q4w2K8Gr3dQiZJNqRg9h-iCRn6RjjixcTDp-RmPu5GTswPmxzVSeORFB0meIKLzOxlPnYBFRP0K1AjLaWN2eQz2SGhzwGl29YH82gE/s400/lamp.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5114524666003103970" /></a>giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-9150527213020136642007-09-26T04:44:00.000-07:002007-09-26T08:25:15.701-07:00The Celebrity Race<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_hOBt4aoZxM-4gpt28BszEjm197Ufp2sZkSEmxHtntEhK7EjJRDdbQBnqMYGLrX0lMmZfor3VSGJa1R1mknxQP7we3YQf8VxmIODjdpZN2u6FUB2Wbypk7qpZ9e3pZElHM7jIDJb2T9wX/s1600-h/_1048700_prince_naseem150.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_hOBt4aoZxM-4gpt28BszEjm197Ufp2sZkSEmxHtntEhK7EjJRDdbQBnqMYGLrX0lMmZfor3VSGJa1R1mknxQP7we3YQf8VxmIODjdpZN2u6FUB2Wbypk7qpZ9e3pZElHM7jIDJb2T9wX/s400/_1048700_prince_naseem150.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5114478735622840466" /></a> Face Look Familiar?<br /><br />While researching for my dissertation, I came across this Ad campaign from 2001 by the Commission for Racial Equality. The campaign was trying to tackle issues such as racism and prejudices within society. Using the special effects team who also worked on the film “Gladiator”, well know celebrities were transformed into someone of a different race, whilst asking viewers questions such as, would Ken Livingstone really have been elected Mayor if he was Asian – really homing in on the issue at hand. This campaign also reminded me of a more recent advertising campaign to promote awareness over the issue of domestic violence, where images of well known women in British media were seen to be bruised and hurt, making the audience really take note that it can happen to anyone. Using celebrities to promote or make social causes more aware to the public is really successful concept, allowing the viewer to symapthise with someone who they “know” from the public eye, however advertisers could run the risk of playing it safe by using the same concept, whereby it will be bound to lose its appeal if repeated too many times. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTtlP0Vj4qgs4zKW88lhQqpyWEkATJHmDAT7vukC79P68oHSFRCY8OHRx2KEIQPBOSm7lrQvw9AcAWlDB4B8UbxY0A-HcR8dUT3T2x788bfUa4KxlurMtsA9nztgN9TpFU7mqwAHrIwjrx/s1600-h/race2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTtlP0Vj4qgs4zKW88lhQqpyWEkATJHmDAT7vukC79P68oHSFRCY8OHRx2KEIQPBOSm7lrQvw9AcAWlDB4B8UbxY0A-HcR8dUT3T2x788bfUa4KxlurMtsA9nztgN9TpFU7mqwAHrIwjrx/s400/race2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5114488012752199874" /></a>giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-88987866555051086852007-09-23T13:49:00.000-07:002007-09-24T06:50:54.945-07:00"FlatLife"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdPY2EivL8u-tBAkzX-sIux21CkX6_mL8x1OtR4d2UNzTfNF6bbiduRtRSG-ju7X7ZqEZC875iEmaGqqA9AwIIfTtJEPRhdKN3cmwwstuBzxljQudSd9vb01d1u_xTy8MaPbNTUewldI-a/s1600-h/flatlife.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdPY2EivL8u-tBAkzX-sIux21CkX6_mL8x1OtR4d2UNzTfNF6bbiduRtRSG-ju7X7ZqEZC875iEmaGqqA9AwIIfTtJEPRhdKN3cmwwstuBzxljQudSd9vb01d1u_xTy8MaPbNTUewldI-a/s400/flatlife.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5113504817428734082" /></a><br />A Short Film By Jonas Geirnaert<br /><br />This animation reminded me of “Tango” by Zbigniew Rybczynski (shown below). Jonas Geirnaert wrote, animated, directed and edited this film, and for it won a ‘Prix de Jury’ at the Cannes Film Festival 2004. “Flatlife” is a cartoon, based on four characters in four separate rooms in a house. It is a sweet film, with a series of small story lines, like broken washing machines, noisy neighbours and a game of chess. Unfortunately this film lacks the ingenuity of “Tango”, for each of the characters were directly interacting with each other in “Flatlife”, whereas “Tango” has been so beautifully choreographed, so that although the characters were in the same room, they were completely oblivious to each other. Also, with Tango the characters were three dimensional, whereas I think the cartoons used in “Flatlife” give the impression of a more amateur production. However said that, the film is still lovely to watch, for the challenge of the viewer is to keep an eye on what each of the characters are doing, for they are constantly changing and moving with the storyline unlike “Tango” where each of the characters are repeating the same sequence. <br /><br />To Watch "FlatLife" visit:<br />http://www.youtube.com/watch?v=_1eRgDGmXJEgiorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-14157647750313222702007-09-23T13:26:00.000-07:002007-09-24T06:03:32.010-07:00"Tango"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-dxGOyvvsCW9uEnkCYVMA58KZ1j1fnvaaP9T_LNBQpdgLO_vc4J0r98lRFU7_pXUDMVpbHDsaySMWs0d3XOSCWgr8pUjm1QCkhnC-hcfvnV8xvxirO0H1C4qDFa-7ouaU9i_62rMfECbD/s1600-h/TangoBig.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-dxGOyvvsCW9uEnkCYVMA58KZ1j1fnvaaP9T_LNBQpdgLO_vc4J0r98lRFU7_pXUDMVpbHDsaySMWs0d3XOSCWgr8pUjm1QCkhnC-hcfvnV8xvxirO0H1C4qDFa-7ouaU9i_62rMfECbD/s400/TangoBig.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5113503116621684850" /></a><br />A Short Film By Zbigniew Rybczynski<br />Original Format: 35mm Colour <br /><br />I originally looked at the short film “Tango” by Rybczynski when researching our Family Portrait Brief. The film was made in 1980 and is comprised of a static shot of a single room. Over a period of 8min 10secs, 36 different characters from different time periods all enter the room, performing separate actions. What is astounding about this film is that each character, or pair are completely in their own worlds, yet never acknowledge the existence of the other 35 inhabitants for that moment in time. <br /><br />“I had to draw and paint about 16.000 cell-mattes, and make several hundred thousand exposures on an optical printer. It took a full seven months, sixteen hours per day, to make the piece. The miracle is that the negative got through the process with only minor damage, and I made less than one hundred mathematical mistakes out of several hundred thousand possibilities”<br />Zbig Rybczynski –Looking to the Future - Imagining the Truth,” in FranÐois Penz, Maureen Thomas, Cinema& Architecture. Mþliús, Mallet-Stevens, Multimedia, BFI, London, 1997 <br /><br />Although the quality of the film is of the highest standard, the grainy nature only adds to the more sensitive and organic feel of the film.To watch the film go to:<br />http://video.libero.it/app/play/index.html?id=d93a43d249e5df44770f480fc174675cgiorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-39055441681746747642007-09-18T13:18:00.000-07:002007-09-20T08:43:18.335-07:00"A Girl Like Me"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo01WSml3hRnQtGzd4W2He39E2_tYUwZSylsI6vhSeNSfCz869n4QR-ATtTI6i28dTECgCIUT8lKwW5ljTCgUbgDf868drDsvS2YrNNniqaFV3iJCFqGMwmEmTTyma5L_hSI5F5aBr-9qF/s1600-h/Picture+1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo01WSml3hRnQtGzd4W2He39E2_tYUwZSylsI6vhSeNSfCz869n4QR-ATtTI6i28dTECgCIUT8lKwW5ljTCgUbgDf868drDsvS2YrNNniqaFV3iJCFqGMwmEmTTyma5L_hSI5F5aBr-9qF/s400/Picture+1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5111901310001911586" /></a><br />A Short Film By Kiri Davis<br /><br />"For my high-school literature class I was constructing an anthology with a wide range of different stories that I believed reflected the black girl’s experience. For the different chapters, I conducted interviews with a variety of black girls in my high school, and a number of issues surfaced concerning the standards of beauty imposed on today’s black girls and how this affects their self-image."<br /><br />This is a really interesting and thought provoking short film. It shows teenage African American girls talking about how they feel they are represented in today’s society. In the interviews, issues such as stereotyping in the media as well as cultural ideals, such as what is seen as beautiful are discussed. What is particularly prevalent, is that although when look at media today, it would seem that those of African origin are quite well represented (at least when compared to other ethnic minorities such as South Asians (Indian, Pakistani, Sri Lankan etc) and Oriental Asians (Chinese, Japanese, Korean etc), it would seem that this is still not enough in terms of creating a positive image for youth today. <br /><br />Within her report, Davis also conducted the “doll test”, initially done by Dr. Kenneth Clark, where children were given a series of questions based on their perceptions of a black doll and a white doll. Questions such as “Which is the bad doll” and “Which doll would you most like to play with” were posed to the children, producing some astoundingly bad results about the perception that black children had of themselves and those of the same colour. <br /><br />Here is one example of the answers given by a young black girl;<br /> <br />Davis: "Can you show me the doll that looks bad"<br />Girl: [Picks up black doll]<br />Davis: "And why does that look bad?"<br />Girl: "Because he's black"<br />Davis: "And why do you think this [white doll] is the nice doll" (answer established from earlier question)<br />Girl: "Because she's white"<br />Davis: "Can you give me the doll that looks like you?"<br />Girl: [She hesitates, and passes the black doll]<br /><br />By recreating this experiment, Davis managed to show that actually very little has changed since the original test done in 1947, whilst highlighting the effect society and the media have on the self perception and opinion of what’s ‘right and wrong’ for black children today.<br /><br />This film was very interesting to see, due to the up and coming dissertation project. With my dissertation focusing on the lack of Asian models used within advertising and marketing today, it would be interesting to see whether this has had an adverse affect on Asian children in the UK like the children Kiri Davis interviewed in the US. To watch 'A Girl Like Me' follow this link - http://www.mediathatmattersfest.org/6/a_girl_like_me/index.php?fs=aboutgiorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-1805049626797283802007-09-17T14:48:00.001-07:002007-09-18T03:29:25.995-07:00Clever Bean<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_Yg7T8973a_n9ZQyT2qZm_xfAyW-B4oquE1ZCQqFwX91qg5Ud1AWHamVK5EDBEVn00UVQHvcSUEiJ1J221o0fEPwuJEaVIZY1it1v3rwuyBXyWZ8vwuby8wDKMfcFpEViqhbt3dETAJLi/s1600-h/mccafe.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_Yg7T8973a_n9ZQyT2qZm_xfAyW-B4oquE1ZCQqFwX91qg5Ud1AWHamVK5EDBEVn00UVQHvcSUEiJ1J221o0fEPwuJEaVIZY1it1v3rwuyBXyWZ8vwuby8wDKMfcFpEViqhbt3dETAJLi/s400/mccafe.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5111293690556477586" /></a><br />Looking at a small icon of this image, I wondered why, what looked like a giant rusty burger was on a poster. On closer inspection, I was amused to see the simple line "Mc Cafe", and the fact that I was not looking at a burger, but a coffee bean in the shape of one. It is a particulary clever advert, as it certainly gets your attention and due to it simplicity, once you piece the advert together you can't help but be impressed. However, the best this advert can do is make you aware that Mc Donalds now serves coffee, for it says nothings about the quality or product itself - but maybe it doesn't need to due to the nature of the establishment. <br /><br />One Comment I read was, "Either looks like the ugliest coffee bean in the world, or the creppiest burger of all."giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-55293370025241301812007-09-12T06:58:00.001-07:002007-09-16T15:11:52.416-07:00"Girls of Riyadah"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmDG657HUCnYzjN3g_cJaP-vPB9s-YwTe7F2JGzid_eKVHqowwjyrbWjSShoMzxPrz6885OnvP_sTaeTtY7aN-Dqi6zTo0mcCFLNuXAtniP9V6z2mY_qSBV7jjSs_twrDl2wdFr18z0p__/s1600-h/61Q67Nkj2uL._SS500_.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmDG657HUCnYzjN3g_cJaP-vPB9s-YwTe7F2JGzid_eKVHqowwjyrbWjSShoMzxPrz6885OnvP_sTaeTtY7aN-Dqi6zTo0mcCFLNuXAtniP9V6z2mY_qSBV7jjSs_twrDl2wdFr18z0p__/s400/61Q67Nkj2uL._SS500_.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5109316911803415186" /></a><br />"Girls of Riyadh"<br />By Rajaa Alsanea<br /><br />An anonymous writer began e-mailing those who joined her mailing list to listen to the true stories of 4 friends growing up in Riyadh, the capital of Saudi Arabia. This book is the consolidation of all these e-mails that caused a national outcry in Saudi with its revelations, even causing the book to be banned. <br /><br />We learn about the lives of 4 girls living in Riyadh, the real story. Women in Saudi Arabia are often seen as oppressed under the strict Islamic Law imposed, however through these memoirs we are opened up to a world, a secret world that, is not seen other that by those living in it. We see the world of boys, University, marriage, divorce – all common features of any young woman around the world, yet have such a different impact on these girls, not only based on their religion but the cultural boundaries and systems imposed on them. The book was written in third person, a format that does not particularly appeal to me, due to the way in which it inhibits getting into a persons head and the way in which you sympathise with a characters. However, this book is a way in which we can understand a culture, which is often seen as very closed to the outside world, and observe a the ways in which they deal with universal feelings such as love, and situations like divorce.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-76043140808078494812007-09-12T06:51:00.000-07:002007-09-16T15:07:55.834-07:00"Just say yes more."<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu7Um5zXrSlTvaM77hSSWehwOR7H2UPSZVFPSjCGR6HhXbUre-8NEpZwYmTqKion2-XOAcZd762haJEqLBsxuAyVkxsWnLVQehCbf4H3CLd78HSXUdvv-LlI4D7fYTS4NZCgW3Z2TpU2WQ/s1600-h/yesman.bmp"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu7Um5zXrSlTvaM77hSSWehwOR7H2UPSZVFPSjCGR6HhXbUre-8NEpZwYmTqKion2-XOAcZd762haJEqLBsxuAyVkxsWnLVQehCbf4H3CLd78HSXUdvv-LlI4D7fYTS4NZCgW3Z2TpU2WQ/s400/yesman.bmp" border="0" alt=""id="BLOGGER_PHOTO_ID_5109315421449763458" /></a><br />"Yes Man"<br />By Danny Wallace<br /><br />“Danny Wallace had been saying No. Far too much. No to his friends, colleagues, no to the pub and no to himself. And life was a little dull. Dumped by his girlfriend and on a road to nowhere, it was only when a mystery man on a late-night bus uttered three magic words that his whole worlds started to change… ‘Say yes more’”<br /><br />I was recommended this book, and couldn’t help but be intrigued by the story of a man who said literally just said ‘yes’, to every single invitation, offer or demand posed in front of him. It certainly is one of my favourite books, sounding like a complete cliché when I admit is was without a doubt ‘laugh out loud funny’ and I just couldn’t put the book down. Danny takes us through the four, very long months and tells us about the crazy trails and tribulations he faced when you just say ‘yes’. <br /><br />“In the months that followed, he won £25,000. He met Buddhist Monks, alien obsessives and the world’s only hypnotic dog. He became a Minister, and inventor, a minor television personality and an accidental peace activist. He ended up in Singapore, in Amsterdam and in a small mining town in South Wales. He lost £25,000.” <br /><br />Hilariously written, you can almost hear him telling you the story – right from the horse’s mouth, allowing the happy, sad and most cringeful moments seem even more real. Even though Danny’s journey was ridiculously funny and really quite amazing, there was a bigger message he intended to spread, and that was the power of saying ‘yes’. Danny went from a single, lonely and negative person to a spontaneous, positive (most of the time…) and ultimately a happier person, and thus is living proof that his theory works. Overall the moral of the story is, in the most simplest terms, that everyone should just take a chance, say yes to something they usually would say no to and just see where it takes you. Whether it be winning £25,000 on a scratch card or saying yes to reading a new book that without a doubt brightened up a few slow days in your summer holidays and giving you a more that worthy topic to write about on your online blog … anything can happen when you just say, yes.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-51259097903005289152007-09-12T06:22:00.000-07:002007-09-12T06:55:06.978-07:00Dancing with the Devil<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixRIxodqDXp0cIwrt-6wa6wXTMPOeFRmmyLtOStsYsMancc8wf_GueWyPHrg3aO2jUGHoBEZlAi0VxJKhVPWdwqLubMqtHMq_iK0RTCj-S6Il1tJaHcqK7g_h7wQqaiB_kC3iDV9IS4xoO/s1600-h/RayL.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixRIxodqDXp0cIwrt-6wa6wXTMPOeFRmmyLtOStsYsMancc8wf_GueWyPHrg3aO2jUGHoBEZlAi0VxJKhVPWdwqLubMqtHMq_iK0RTCj-S6Il1tJaHcqK7g_h7wQqaiB_kC3iDV9IS4xoO/s400/RayL.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5109307965386537586" /></a><br /><br />I just thought I'd mention this piece of Album Artwork I have always loved. I actually got this piece of art on a postcard from our student Union, only later to find out it was an album cover. The musical artist is Ray Lamontagne, as folk singer in America. I love the clever illustrative use of the popular phrase "dancing with the devil", in other words doings something you really shouldn't be doing, thus strengthening the idea of Trouble, the name of the album.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com1tag:blogger.com,1999:blog-5726606620864283152.post-62532657427566160792007-09-10T02:21:00.001-07:002007-09-12T06:22:33.878-07:00A Universal Masterpiece<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8oR6O5logLROeIcicZiuQZ5ZT2anCBlnB3Yp7Uj5imfjz6ed2UjC9I7DFx7yAVixGybHUqGTjqyB2QafZk8gvUuWkI3V7Za78_kg8dFsI6D2yEeILyMMtUFrjNADhecN_PZPk4oPZlhIA/s1600-h/OMM.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8oR6O5logLROeIcicZiuQZ5ZT2anCBlnB3Yp7Uj5imfjz6ed2UjC9I7DFx7yAVixGybHUqGTjqyB2QafZk8gvUuWkI3V7Za78_kg8dFsI6D2yEeILyMMtUFrjNADhecN_PZPk4oPZlhIA/s400/OMM.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5109307312551508578" /></a><br />"Life is Colourful"<br />By Gracie Rafferty<br /><br />For over a year now an online project has been set up that hopes to culminate the works of 1 million artists of varying talent, from around the world. This “one million dollar masterpiece” aims to raise £3.5 million for charity by asking each artist to donate £3.5 to contribute their work. Once one million pictures have been submitted, organisers hope to print them on a giant canvas and drape it against one of London’s infamous landmarks. Each artist is given a small square in which they use the windows program ‘Paintbrush’ to create their very own piece of art. The subjects totally depend on the artists themselves, whether they prefer to use their one tiny space for the world to see to proclaim world peace, draw their very own self-portrait or do something a little more abstract. The standard of work is absolutely phenomenal; obviously the majority of work is very simple and amateurish, however there are certainly some very skilled artists out there who can create beautiful pieces of work through the paint program, which is truly amazing. This was a brilliant idea, as it not only generates money for charity, but it ultimately allows people, artists of different abilities from across the world come together in one place which can’t be a bad thing.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-88678398514347257932007-09-06T09:48:00.001-07:002007-09-12T06:55:33.977-07:00Personal MuseumMuseum - “a place or building in which works of artistic, historical or scientific value are cared for and exhibited”. <br /><br />When thinking what epitomises a museum, I concluded that it was a place in which things are exhibited for others to see varying in topics, whether the focus is a certain period of time, event, or person. When looking at my own world, I begun to realise that a lot, if not all of us have our very own ‘museum’ of our lives, through the use of social networking websites such as ‘Facebook’. When considering the elements, we have our own ‘place’ whereby our lives have been dictated. The day we were born, the school we went to our interests and social circles has all the exhibited for the public to see. Our online exhibitions are somewhat different to your average museum, not only in its medium, but also because we’re in control of what it seen, and also with its constant development and evolution due to its more autobiographical nature. A “museum” such as this allows a member to represent him or herself, (although in a somewhat bias nature) for others to see, and leaving an exhibition of evidence of their history and life was like at any given time for all to see…. until the website/museum shuts down that is.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-5706558632186160972007-09-03T08:48:00.000-07:002007-09-06T09:38:50.330-07:00Noah Kalina; Everyday<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibNQBwcVaFbWYLj0knqxoZ823u8BOVhF42jTv2Dpt1Trsmvg1IOGXLF0YLkgbvzeiMCkTAquuxQPJmri4TLx391-7o2pIHtPD5rVKUfEhmJB8bXyzTdFhoQIpO-Mh7BwObXyuEhfmArXXD/s1600-h/noahkalina.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibNQBwcVaFbWYLj0knqxoZ823u8BOVhF42jTv2Dpt1Trsmvg1IOGXLF0YLkgbvzeiMCkTAquuxQPJmri4TLx391-7o2pIHtPD5rVKUfEhmJB8bXyzTdFhoQIpO-Mh7BwObXyuEhfmArXXD/s400/noahkalina.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5106006214042218082" /></a>Noah Kalina, a Photographer in New York posted his video ‘everyday’ on youtube on 27th August 2006, where he shot to internet stardom. The video consists of a sequence of thousands of photographs of him, that he had taken every single day of his life since January 11th 2000. Keeping the same facial expression throughout, you can’t help but be amused by this video – over 5 minutes long. This is quite a comic piece with a changes in location, clothes and especially haircuts – giving the viewer a small understanding as to where changes in his life have occurred by the small details we are given in a single frame. Beyond anything else, this photographic montage clearly demonstrates above all the fact that we all age – for Kalina started this project aged 19 and as time goes on it is more than evident that his youth is slipping.<br />This is really worth a watch at least once on http://www.youtube.com/watch?v=6B26asyGKDo, or you can see all the images on his website http://www.everyday.noahkalina.com/index.phpgiorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com1tag:blogger.com,1999:blog-5726606620864283152.post-76302960209431386952007-09-03T08:32:00.000-07:002007-09-06T09:38:28.069-07:00Vaseline Intensive Care; TV Adverts<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi62aatBCvgCzGQqsknjRHzibBGwfiWNervGVa8ivHaBt23RdsLIK8Nq0kMea-FXsx6MXCiOAYuZSur6NLOmT1KlD_JGOajo-NVEsenCuBXD4-FdNGdY5UqaPjgW5UFGm56CNdEGL56j03m/s1600-h/vaseline-fists-125_tcm28-99456.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi62aatBCvgCzGQqsknjRHzibBGwfiWNervGVa8ivHaBt23RdsLIK8Nq0kMea-FXsx6MXCiOAYuZSur6NLOmT1KlD_JGOajo-NVEsenCuBXD4-FdNGdY5UqaPjgW5UFGm56CNdEGL56j03m/s400/vaseline-fists-125_tcm28-99456.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5106003323529227858" /></a>As mentioned before, the focus of my dissertation for the coming year will be on the <br />number, or lack of Asians used in advertising in the UK. I just wanted to mention the new Vaseline adverts, which however subtle in terms of all the models participation, they have been able to create a balanced advert using hundreds of people of different ethnicities which I think is fantastic. I would love to see more adverts like this in mainstream advertising and really does standout to someone is not used to seeing it.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-24635381229447969682007-09-03T08:26:00.000-07:002007-09-12T06:56:09.705-07:00Army Jobs<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqQZITweTxKV5A3kp96f1AartTdg2G-TvxbGXDrz9bTtDIGGJy8AvF9U3gpqI1oF4kSqkLz1sDmifqYcr2eUFIjIgr0Lk_IFZBBLWr-ZLr_qZL9L8Sj5RtEmxTaNwXuD9PGdyVQWnlz-j9/s1600-h/armyjobs.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqQZITweTxKV5A3kp96f1AartTdg2G-TvxbGXDrz9bTtDIGGJy8AvF9U3gpqI1oF4kSqkLz1sDmifqYcr2eUFIjIgr0Lk_IFZBBLWr-ZLr_qZL9L8Sj5RtEmxTaNwXuD9PGdyVQWnlz-j9/s400/armyjobs.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5106001124505972290" /></a>There are currently several adverts promoting the Territorial Army. The advert consists of a video that’s been filmed by workers on duty talking about their jobs, when ‘something’ shocking happens in the environment, for example bullets are fired, or a screaming woman comes in carrying her hurt child. Immediately the video stops and you are directed to go to the website to see what happens. This is a very clever promotional advert, for people even just slightly interested in joining the TA or even just curious to see the end of the video are likely to log on and naturally find out more about how to join. The advert promotes intrigue and curiosity and has the ability to make people to take the next step and log onto their website which is the ultimate goal.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-65934576490725098522007-08-29T08:09:00.000-07:002007-09-06T09:37:42.592-07:00"Rules Are Meant To Be Broken"Last week I was lucky enough to have a portfolio viewing with the Creative Directors of Branding and Packaging Design Company, ‘Blue Marlin’. While providing me with priceless advice and information on the industry and my own work, what I found particularly interesting was their suggestion for changes within my own work. Both guys I spoke to were very much of the opinion that rules are meant to be broken, and that pieces of work shouldn’t necessarily be stuck to a grid or strict layout where everything should line up. I thought this was quite ironic, as in terms of my personal thinking, when designing a piece of word, grids and guides are one of the first things to be broken out n Illustrator and Photoshop. By speaking to them, they made it clear that maybe breaking out the grid (and I don’t mean in extremes) it would allow your work to stand out that much more and not seem so rigid and caged. Whether “breaking the rules” is something to take forward into our final year, it is nonetheless food for thought. <br /><br />The images below are of one piece of work that I had done for the faculty brief and my development of this particular image based on the advice I was given at Blue Marlin. Apart from the colour change, they said to make more of a feature of the foetus, by increasing the size, and then join and re-size the faculty and university logo to make them a much smaller, key feature. This immediately meant that my initial thinking of separating the two logos to “balance” out the page and by having them larger so the viewer would know more immediately which University was being advertised, was what seemed to them what was holding the poster back.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjE-KkrbwUoBb0fymDKcsg4tmYCWy7rInkF6KxPRPYdN5cK1PXyDaMTzsx-ieW1w8T154igNw5F83ZBmT2qDd9gR1-8fKD0srThu7HpqiYhzhguJ7V12HCa8M8RQkDXs2AnwceiAPcNSy0/s1600-h/Fetus.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjE-KkrbwUoBb0fymDKcsg4tmYCWy7rInkF6KxPRPYdN5cK1PXyDaMTzsx-ieW1w8T154igNw5F83ZBmT2qDd9gR1-8fKD0srThu7HpqiYhzhguJ7V12HCa8M8RQkDXs2AnwceiAPcNSy0/s400/Fetus.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5104140561853214226" /></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLeLoTMz0rbKiUy-54wSstZ91tpPEvGS3-cQZNrVCTgRBd43IGL_ZXQmfCoeABqZNtZXSHjbW1ARog-yMu8Q9WuxBgGTIXgFkdpYLTJTwG7pCZHftx9cpNxe-SxsFUJtvRg9Pc-zwZ6G33/s1600-h/FetusPINK.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLeLoTMz0rbKiUy-54wSstZ91tpPEvGS3-cQZNrVCTgRBd43IGL_ZXQmfCoeABqZNtZXSHjbW1ARog-yMu8Q9WuxBgGTIXgFkdpYLTJTwG7pCZHftx9cpNxe-SxsFUJtvRg9Pc-zwZ6G33/s400/FetusPINK.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5104140725061971490" /></a>giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-16715785445516453962007-08-29T08:08:00.001-07:002007-09-06T09:37:18.981-07:00The Best A Man Can Get<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKE5K8As7Pap6hpcX29p4kf8t8z2sEdA0EIOWhRunN79m0aebuIwxrPy0DhaT9vM_HrjACGVGlSElhcE9x6pRt6BkJUJk2MOb1OwynloAsFOPc79nQQWE-ssBgh79MrladjVDgGHGyJDhj/s1600-h/The+best+a+man+can+get.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKE5K8As7Pap6hpcX29p4kf8t8z2sEdA0EIOWhRunN79m0aebuIwxrPy0DhaT9vM_HrjACGVGlSElhcE9x6pRt6BkJUJk2MOb1OwynloAsFOPc79nQQWE-ssBgh79MrladjVDgGHGyJDhj/s400/The+best+a+man+can+get.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5105999526778138162" /></a>By John O’Farrell<br /><br />“Michael Adams shares a flat with three other men in their late twenties. Days are spent lying in bed, playing computer games and occasionally doing a bit of work. And then, when he feels like it, he crosses the river and goes back to his unsuspecting wife and children.”<br /><br />Recommended as one of the funniest books he’d ever read, I couldn’t wait to read “A Best A Man Can Get”. We all know about Bridget Jones and women’s novels bitching about men and how rubbish they all are, so this would be and enlightening read to here “the male side” of the story. As mentioned in the above quote Michael Adams is living what could be considered every man’s fantasy. His double life lets him be a bachelor during the week and a husband and father of two on the weekends. I was half expecting the book to have woman bashing to be a main feature, but I was pleasantly surprised with the narrative is honest and insightful and didn’t fall into such a trap. Was it of the funniest books I’ve ever read, unfortunately not even close, but maybe that’s because I’m a girl. However, as a quick summer read it kept me entertained for a few days, and at the very least put a smile on my face.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-18726671749402909152007-08-25T12:37:00.000-07:002007-09-06T09:40:48.244-07:00Ford Advert; Scaffolding<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgj1pX3nnmkqlJ5Grlovb4PKt_hfVHQm-s2E7gXoETdG6ZjZ0sQRqSXdpUvfnTDtIiAm5eANSqlBF1DHjDH8JeU6A3b4TKjdJ6v86xaG1STZlwaMznmMPyGWcPAA9jwLU8cRC0BkkhfUI6/s1600-h/Image023.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgj1pX3nnmkqlJ5Grlovb4PKt_hfVHQm-s2E7gXoETdG6ZjZ0sQRqSXdpUvfnTDtIiAm5eANSqlBF1DHjDH8JeU6A3b4TKjdJ6v86xaG1STZlwaMznmMPyGWcPAA9jwLU8cRC0BkkhfUI6/s400/Image023.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5102724966402256370" /></a>On the way to London, draped over scaffolding was this huge advert for Ford. The photo above is what I took on my phone, but the basis of the advert, was that they had recreated the outside of a building with hundreds of windows with people climbing out of them to look at a billboard advertising the new Ford car. If you could look at the bigger picture, the image is particularly striking and without a doubt caught my attention, however in terms of promoting the car, it isn’t particularly successful. The building was to my right hand side, located on the side of a motorway – so due to the location, it is likely only passengers are going to be able to view it, rather than the driver thus limiting the accessibility to their target audience. Also with the speed in which people are going, it is easy to completely miss the product in which they are advertising – with my own experience, I could appreciate the concept yet had know clue which car was actually on the poster till I looked back at my photo. This poster is really amusing, but has been let down by its location as the product doesn’t make a lasting impression, if it is even considered at all by the viewer.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-38194772246249249552007-08-22T14:12:00.000-07:002007-09-06T09:36:30.851-07:00AquaFresh; Remake of 1989 Advert<a href="http://www.youtube.com/watch?v=DAdilXWYUt4"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px;" src="http://www.youtube.com/watch?v=DAdilXWYUt4" border="0" alt="" /></a><br /><br />I recently noticed that the toothpaste "Aquafresh" has begun to promote themselves on TV once again, by resubmitting an almost identical advert to their original one launched back in 1989. It is a fantastically clever move on the marketer’s behalf, for without a doubt, it stands out among all other adverts on TV today. Its 'fuzzy', old appearance just adds to its appeal, reminding you of an advert you once witnessed back in 'the old days', promoting a simple, happy and idealistic family unit we all crave. By tapping into peoples past, you almost immediately can't help but think of memories of 'life back then' and it is this association that would encourage people to pick up the product, to have a little bit of their past back.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-81022902706499881182007-08-22T13:47:00.000-07:002007-09-06T09:36:05.081-07:00Mc Donald's Re-Design"A comfortable armchair. Cool hanging lights. Funky graphics and photos on the walls. Wi-Fi access. Premium coffee. Isn't Starbucks great? Except...this is McDonald's. McDonald's (MCD )? That's right. After 30 years without a major design overhaul, the 51-year-old fast-food giant is adopting a hip new look. The world's largest hamburger chain is redesigning its 30,000 eateries around the globe in a 21st century makeover of unprecedented scale."<br /><br />BusinessWeek<br /><br />I went to London for the day yesterday and couldn't help but notice throughout the capital, Mc Donalds has been going through a bit of a face lift. In several of the branches I passed, it would seem the Mc Donalds brand is beginning to evolve. The universal colour palette that people across the globe would associate with Mc Donalds is red, and the infamous yellow arches, but things have begun to change. After coming back from London and looking on the official Mc Donalds website, it would seem the bright red background that graced their brand for decades has been replaced by a more chic, sophisticated and ‘sensible’ black. Mac Donalds are clearly trying to rebrand themselves, away from the childish, playful and more ‘in your face’ tone that set the company with the use of red, by choosing a colour which is a lot more fashionable and mature. The use of black is more likely to appeal to a wider, older and more sophisticated audience to match its new menus that include salads and wraps – dusting off the once fatty, unhealthy image. <br /><br />By changing just one colour, it can’t be disputed that Mc Donalds looks all the more better for it. From just looking at the outside of the branches, the shop looked immediately more modern, cleaner and inviting – a job well done. The image of Mc Donalds has certainly begun to change, and is clearly going to be a gradual process throughout the global stores. With all these changes happening Mc Donalds could risk the possibilities of alienating its current and most loyal customers, so need to be careful that by introducing this ‘new and improved’ image, they still manage to maintain aspects of the Brand that make them such a household name in which people know and love.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-44908779723188856822007-08-20T03:44:00.000-07:002007-09-12T06:57:08.377-07:00Maroon 5 Logo<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMt20fIGdLywnOk6C1990CuNysFba_E46lc5tbvHmVyFwMUpWjHURugbfYSrbirBXI2YyQ6OKxQqC1-FvetCPJDU0DHxrc2f-aSzfQLU-o5artMWwKpv_8ekpHR8UBnyzE61ROgUcBhk4B/s1600-h/maroonLogo.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMt20fIGdLywnOk6C1990CuNysFba_E46lc5tbvHmVyFwMUpWjHURugbfYSrbirBXI2YyQ6OKxQqC1-FvetCPJDU0DHxrc2f-aSzfQLU-o5artMWwKpv_8ekpHR8UBnyzE61ROgUcBhk4B/s400/maroonLogo.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5100732196066192866" /></a><br />Back with a new album, Maroon 5 are also showing off their new, very clever logo. Using the roman numeral for 5, the "V" has been incorporated as part of the central section of the capital M - creating a simple, united logo that clearly represents the bands name, instead of having to have to completly seperate elements to represent the two words.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-2447863305593347842007-08-16T03:31:00.000-07:002007-09-06T09:35:21.089-07:00Maroon 5; Wake up Call<a href="http://www.youtube.com/watch?v=HOskLZ-w3RA"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px;" src="http://www.youtube.com/watch?v=HOskLZ-w3RA" border="0" alt="" /></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJLSO-M2j3AnRZK49qgDW2hibc8e2HuRAty864TpDpt0dm3uuLQ08buCSlBujTHcJo75AS6DUItcGqHkDnv697h2wi7o91JbH9QnfRgV4L1Ynv2n0Q0YQr7sBOgm2HbUrLN-hFx9UtBaBK/s1600-h/Maroon5.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJLSO-M2j3AnRZK49qgDW2hibc8e2HuRAty864TpDpt0dm3uuLQ08buCSlBujTHcJo75AS6DUItcGqHkDnv697h2wi7o91JbH9QnfRgV4L1Ynv2n0Q0YQr7sBOgm2HbUrLN-hFx9UtBaBK/s400/Maroon5.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5099249169628687826" /></a><br />This is the video for the new Maroon 5 single “Wake Up Call”. Typography has been used throughout the video to highlight certain lyrics and words of relevance like “betray me” or “shoot dead”, which helps strengthen the videos concept. This gives the feeling that you are watching a film, rather than a music video, as the text runs through it like credits. The words have also been individually illustrated, each having its own effect, and emphasising its meaning (examples shown above). Although including the typography was quite an interesting concept, it can’t help ‘lighten’ the tone of the song, which in itself is quite dark, thus maybe not complimenting it as it should, this is especially apparent with the use of the illustrated text, as it seems more humorous and out of place than serious.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0tag:blogger.com,1999:blog-5726606620864283152.post-35517390449003741752007-08-14T04:05:00.000-07:002007-09-06T09:41:13.436-07:00British Airways; Suitcase<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUE9BnCD_reNRFJEzMgY3RSIbI3ny6Cx1sOHS326e-nMi4SW3HZIUqqvwcFTkrZ4Rv_vx6d3TPEbZXSxcdNkmg8SOm4hg8NFz5KuMX-zewF8zdiiOTNUwRONuQArHtwXWN69UoSP3WiclS/s1600-h/suitcaseis4.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUE9BnCD_reNRFJEzMgY3RSIbI3ny6Cx1sOHS326e-nMi4SW3HZIUqqvwcFTkrZ4Rv_vx6d3TPEbZXSxcdNkmg8SOm4hg8NFz5KuMX-zewF8zdiiOTNUwRONuQArHtwXWN69UoSP3WiclS/s400/suitcaseis4.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5098511190476779858" /></a><br />"If only packing your suitcase was as simple as checking in from home."<br /><br />This was an advert I saw for British Airways, promoting the ability to check in from home. It is a particularly subtle poster, simple yet humorous. Packing bags is most probably a complete nightmare for most holiday goers, so obviously checking in at home would be one less hassle off their list. I think the main reason why this poster is so successful, is due to it visually looking very attractive – as the items have been beautifully organised on the page and with the items of clothing brightening up the poster, giving it that light-hearted edge.giorgiohttp://www.blogger.com/profile/08283691184108667380noreply@blogger.com0